LMSW Cheat Sheet
Year
'24
Client
Shifti Kamal
Service
UX/UI & Branding Design
Clean, conversion-focused website to help social work students prepare for the LMSW exam.
© LMSW Cheat Sheet
The problem
The previous website was AI-generated — functional, but lacking personality, clear flow, and a strong user experience.
Solution
Clear hero section with strong value prop and dual CTAs → higher conversion focus
Visual breakdown of inclusions → boosted perceived value and clarity
Author testimonial → added trust and credibility
Step-by-step “Your Journey” section → simplified the offer and reduced friction
Refined color, typography, and icons → improved navigation and brand alignment
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