Apporto Landing Page Redesign
Year
'25-'26
Client
Service
Product Design
A landing page redesign for Apporto's AI PowerGrader, their AI assisted grading tool for educators. I refreshed the visual identity, restructured the hierarchy, and added social proof so the product's value lands faster and reads as credible.
© Apporto Landing Page Redesign
Introduction
Apporto is an education technology platform. I redesigned the landing page for AI PowerGrader, their AI assisted grading tool that learns each teacher's voice. The original page was dense and dated, so I rebuilt the look, structure, and storytelling to make the value clearer and the brand more trustworthy.
The Problem
The existing page buried its value. A cluttered layout made content hard to scan, the dated visual style did not inspire trust, and there was no social proof or clear separation between sections to guide the reader.
The Solution
Refreshed identity: new colour system and typography for a modern, credible look.
Social proof: added customer testimonials and headline numbers (time saved, hours recovered, third-party ratings).
Clear hierarchy: differentiated each section so the page is easy to scan and the benefits stand out.
Process illustration: designed a four-step How It Works visual to explain the workflow at a glance.
Feature-led storytelling: surfaced key benefits like teachable feedback, LMS integration, and privacy compliance.
Results
A cleaner, faster-to-scan page with a clear visual hierarchy.
A modern look that builds credibility.
Social proof and metrics that reinforce the product's value.
A custom process illustration that simplifies a complex workflow.
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