Soteria Decks Website Design
Year
'26
Client
Soteria Decks
Service
Product Design
Data-Driven Website Redesign: High-Conversion Framer Build
© Soteria Decks Website Design
Introduction
Soteria Decks is a premier Trex Pro Platinum builder. I redesigned their digital presence to match their high-caliber craftsmanship, moving from an outdated site to a high-performance ecosystem built for conversion.
The Problem
The original site lacked visual hierarchy and premium branding. Poor SEO optimization meant the business was invisible in local search results despite their industry-leading certifications.
The Solution
Competitor Analysis: Evaluated top-tier builders to identify opportunities for visual differentiation.
SEO Strategy: Conducted deep keyword research to target high-intent local NJ homeowners (Long Valley, Chester, Mendham)
Design System: Developed a scalable design system in Figma focused on high-resolution project galleries and clear calls to action
Framer Development: Built the final site in Framer to ensure lightning-fast load times and seamless responsiveness across all devices
The Outcomes
Engagement: 8m 48s average session duration, proving high content resonance
Retention: Reduced bounce rate to 40.3% through intuitive UX
SEO: Achieved #1 Google ranking in the primary local service area
Mednow Website Design